Setting Up An SMS Marketing Campaign

Are you interested in using SMS marketing for your business but not sure where to start? In this article, we’ll explain the ins and outs of SMS marketing, including what it is and how it works. Whether you’re a small business owner or a marketing professional, this guide will provide you with a solid foundation for launching your own SMS marketing campaign.

Setting Up An SMS Marketing Campaign

When setting up an SMS marketing campaign, there are some steps you’ll need to take. While the process is universal, below we’ll give an example for those interested in using SMS marketing for restaurants and restaurant services.

The first thing you’ll want to do is to choose a text messaging service provider. There are many options available, so it’s important to research and compare the features and pricing of each one.

After you’ve done that, you’ll next want to create a list of contacts. This can be done by collecting phone numbers from your customer database, or by purchasing a list from a third-party provider.

Finally, once you’ve managed to get your list of contacts, it’s time to put together your message as well as decide on the marketing distribution schedule. Be sure to personalize your messages while also including a call to action. Saying things like “special offer” or “promotion” are great ways to pique interest. Determine how often you want to send messages to your contacts, keeping in mind that it’s important not to overwhelm them with too many texts.

Sending A Marketing Message

When it’s time to send your SMS marketing message, there are a few key things to keep in mind.

First, you’ll want to decide whether to use short or long code when sending out messages. Short codes are 5 or 6 digit numbers that are easy for customers to remember and are often used for marketing campaigns. Long codes, on the other hand, are standard phone numbers and are better suited for two-way communication with customers.

Make sure your messages are effective. To do this, be sure to personalize it with the recipient’s name. This can help increase engagement and make the message feel more targeted and relevant.

The last thing you’ll want to do is to include a call to action. Calls to action in your messages help encourage the recipient to make a specific action. This can range between visiting your website or making a purchase. Make it as clear and as easy as possible for the customer to follow through on the action you’re requesting of them.

Tracking Your Results

Once you’ve sent out your SMS marketing campaign, it’s important to track and analyze the results to see how effective it was. One way to do this is by using a tracking link or unique promo code. This will allow you to see how many people clicked on the link or used the promo code, giving you an idea of the campaign’s overall reach and success.

After you’ve gathered the data, take some time to analyze the results and see what worked and what didn’t. This will allow you to make any necessary adjustments to future campaigns to improve their effectiveness. By constantly tracking and analyzing your results, you can fine-tune your SMS marketing strategy and get the most out of your efforts.


In conclusion, SMS marketing is a powerful tool for businesses looking to reach and engage with their customers. By following the steps outlined in this article, you can set up, send, and track the success of SMS marketing campaigns for your business. With its convenience, high open and click-through rates, and ability to personalize messages, SMS marketing has the potential to drive meaningful results for businesses of all sizes.